24 3 月 thinking tools – Discover the stories – Bao-Nghi – LAMY aion

It all starts with a feeling. Form and function are added at the end. In between, I search for the connection – using my Lamy.

Good design requires emotion

What Lamy and Bao-Nghi Droste have in common is a shared design philosophy that understands the emotional value of everyday objects. That’s why Bao-Nghi relies on its LAMY aion as a daily companion.

What makes an object outlast generations? For the industrial designer Bao-Nghi Droste, one thing is clear: “It all comes down to emotions.” For him, functionality goes without saying. To ensure an object remains in use and gives pleasure over many decades, it is much more crucial that it forms an emotional connection with people.

Like Lamy, Bao-Nghi Droste calls Heidelberg his home. In 2007, he set up his own studio there. Born in Stuttgart, he trained as a carpenter and studied industrial design at the Darmstadt University of Applied Sciences. As a freelance industrial designer, he designs products and furniture for various clients and works as a consultant in the field of furniture design for architectural firms. His stylish “T-Serve” kitchen appliance, a little helper for preparing tea, was awarded the iF Design Award in 2008.